It is a real shame when a
football match is overshadowed by external factors.
Take, for instance, the Liverpool
- Sunderland match at the weekend when, in the 77th minute with
Liverpool 2-0 up, a large group of Liverpool supporters staged a mass walkout
in protest at ticket prices that had recently been raised to a maximum of £77
for next season. A noble gesture, and well supported too with plenty of red
seats on display on Match of the Day on
Saturday night.
The end result? The atmosphere
dropped and Sunderland scored two late goals to snatch a 2-2 draw.
Jordan Henderson said after the
game that the Liverpool players could not use the walkout for letting the game slip
from their grasp, but could you blame them for being distracted? Despite being
pre-warned I don’t think anyone could have expected such a large percentage of
the home support to partake in the exodus – their loyal fans abandoning them
simply to make a statement.
With the new broadcasting deals
they do have a reason to be upset. With plenty of money coming into Liverpool
they should be rewarding loyal fans with a decrease in ticket prices instead –
a way of saying thank you for sticking by us and making us one of the best
supported clubs in Europe.
That’s how the relationship
between clubs and fans should go.
The protest may have worked, with
chief executive Ian Ayre cancelling a planned Q&A session with fans last
night in order to begin discussions over reducing ticket prices, but it is
incredibly disappointing that this had to occur for Liverpool to realise that
their ticketing strategy is plain and simply just wrong. And it’s not just them
either, nearly every Premier League club is guilty of it.
As for the fans themselves, it is
a noble cause as I already mentioned, but surely if they wanted to make a
better statement they wouldn’t have attended the game in the first place?
Wouldn’t a half-empty stadium from the start have sent out just as strong a
message as all those fans traipsing out with 13 minutes to go did? At least
then there would have been no distraction during the game.
This whole situation, however, has the
potential to spiral away out of control.
If Ayre and Liverpool cannot get
their fans back onside then this will not be the first walkout at Anfield, and
one suspects if these walkouts continue to force crisis talks then other sets
of fans may get the same idea. At what point might Richard Scudamore and the
Premier League themselves have to get involved to save face?
For all involved, this needs a
rapid resolution before the issue turns itself into something a lot more than
it should be. If clubs can’t bring down ticket prices then fans won’t attend
and we’ll be stuck watching top players compete in front of half-empty stadia.
And I don’t expect Sky Sports or BT Sport to be paying a lot of money for that.